Winparts has been one of the best kept secrets of the North. They sell auto parts to consumers and small businesses throughout Europe and the people at Winparts really know their stuff. Through the years, they’ve proven really successful, growing steadily year by year. And at the brink of their European breakthrough, there was only one thing standing in their way: their own modesty. They’ve been so busy running operations, that they almost forgot to share their success with the world. That had to change.

So, we lifted the hood, went to work on a renewed brand strategy and followed up with a complete rebranding of the visual identity. We strategically repositioned Winparts to set them up for further international growth with a visual appeal that matches the brands character and ambition.