Hellmann’s mayonnaise is not only full of taste. It’s also full of history. Dating back to New York of the 1920’s, Hellmann’s is - both as a condiment and a brand - formed by New York’s streetfood culture. To honor Hellmann’s heritage we created a social campaign that’s all about the flavors of New York. We asked Dutch foodies and chefs Jord Althuizen and Vanja van der Leeden to recreate some of those signature dishes and show us how to infuse some New York flavor into our own life.