When it comes to equality in the workplace, we still have a long way to go. But some employers are really stepping up their game. ABN AMRO is one of them. They asked (ink). Social Design Agency to develop a tool to improve communication about parental leave, both at the office and at home. Social Design studio (ink). developed the Bouwbox (building box); a blocks box that symbolize the building blocks of life. To encourage conversation about how to arrange and balance family life and work. The accompanying magazine is designed to inspire and elaborate on all the different parental leave possibilities for parents to be.

ABN AMro - bouwbox magazine

Credits

Client: ABN AMRO

Agency: (ink). Social Design

Agency responsible: Anna Noyons

Editor in chief: Oscar Polak

Design researcher: Ezri Williams

Visual design: Sarah Kleijn

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