Concept // Art Direction
Introducing a fun new feature for the popular Tikkie app with influencers and friends Kaj & Kaj. The two outgoing friends surprised each other with their new custom GIFs and activated their followers to create their own "thank-you GIF" within the app.
The online campaign reached over 450K people in the heart of the Tikkie target group. More than 150K new GIFs were recorded within the first week of the campaign, increasing the app's popularity even further.