Concept // Copy // Social
The Covid-19 outbreak left the people close to us vulnerable. During lockdown some of our neighbours face isolation, loneliness and may have trouble with basic activities like doing groceries. We developed a local campaign to activate the greater Amsterdam-region to be a good neighbour and help each other out.
We provided the residents of Amsterdam with aid-cards (Hulpkaarten) which they could give to their neighbours to let them know they're willing and able to help. Whether it's by doing groceries, getting their medicines, walking the dog or just having a chat. The campaign included a 4-page spread (with cut-out aid-cards) in newspaper Het Parool, Online video ad, Out of Home advertising, a local activation with a custom broadcast-TukTuk, influencer content, social content & custom landing page.