Concept // Copy // Social
You can now experience extreme luxury when shopping at DekaMarkt, because they have just launched a new promotional campaign where you can save up for the most soft and fluffy bath towels you can imagine. We took that moment when you just get out the shower and the touch of a warm and soft towel can get you lost in another dimension. We named the campaign "Baad in luxe!" (translates to "Bathe in luxury!"). By combining photography with 3D CGI, we were able to create a world constructed out of towels for people to get lost in. 
Work included: Concept, Copy, Art Direction, Social.
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