Concept // Copy // Storyboard // Scriptwriting // Social // Co-art directing
To celebrate the UEFA Euro 2021, DekaMarkt introduced a collection of 24 unique bracelets. They needed a campaign to make these bracelets the most wanted collectibles of the highly anticipated championship summer of 2021.
We developed a high energy, super fun campaign to introduce the collectibles and coined them "Bresies". With a full array of movie and photography assets, we delivered a rich cross media campaign that was practically impossible to miss during the 7 weeks it was live.