Concept // Copy // Storyboard // Scriptwriting
Coop is partnering up with Eurovision as one of the main sponsors of Eurovision 2021. The event, held in Rotterdam, is all about inclusive fun, music performance and outrageous outfits. Coop has been spreading their message of co-operation and togetherness for years. So, this partnership fits like a shiny studded glove.
To promote the partnership we created “Samen klinkt beter”, a proud and positive campaign about opening up to others. A light footed collage of unexpected encounters with music as connector. The campaign features Rotterdam's own drag performer Ma'MaQueen as one of the main characters, creating a sincere connection between the campaign and both the city and the global LGBTI+ community.