Tikkie – PAY

Brief

Develop a concept & campaign to introduce the new Tikkie PAY feature. Consumers can now pro-actively pay their friends their money back.

 

Insight

Waiting on others can give you a feeling like you’re not in control. An uneasy feeling that can get in the way of the fun moments in life.

 

Concept

Waiting for that friend to send you a Tikkie? I don’t think so! Take control of the situation with Tikkie PAY and get that party started right away!

Campaign

We developed a social campaign consisting of three videos (in a variety of forms) that highlight situations where our Tikkie heroes take control of the situation and use the new Tikkie PAY feature to their advantage.