Primera – Vaderdag


Develop a concept & campaign to celebrate Fathers Day 2019.



Some fathers are true thrill seekers, others seek the comfort of their sofa on a Sunday.



Wether your father is always looking for excitement or really likes his excitement-less moments, Primera has something for all fathers.



We developed a campaign revolving around a TV commercial that celebrates all fathers on fathers day. The commercial aired in the weeks leading up to fathers day and was supported with various online ads.