Primera – Vaderdag

Brief

Develop a concept & campaign to celebrate Fathers Day 2019.

 

Insight

Some fathers are true thrill seekers, others seek the comfort of their sofa on a Sunday.

 

Concept

Wether your father is always looking for excitement or really likes his excitement-less moments, Primera has something for all fathers.

 

Campaign

We developed a campaign revolving around a TV commercial that celebrates all fathers on fathers day. The commercial aired in the weeks leading up to fathers day and was supported with various online ads.