Primera – Moederdag

Brief

Develop a concept & campaign to celebrate Mothers Day 2019.

 

Insight

Every year there are mothers that celebrate their first mothers day and mother that might celebrate their last mother day. That makes every mothers day a unique moment in life.

 

Concept

Wheter it’s your 1st or your 52nd mother day, Primera has something for all mothers.

 

Campaign

We developed a campaign revolving around a TV commercial that celebrates all mothers on mothers day. The commercial aired in the weeks leading up to mothers day and was supported with various online ads.