Introduce the brand new online insurance brand nowGo and drive initial sales for the three core insurances (car, home & travel insurance).
The self-directed target group will not be told what insurance to choose. They choose to connect with brands that appeal to their personal life, preferences and world view. They connect with culture.
Show, don’t tell. Show the freedom and joy of living with the knowledge that you have your insurances covered just the way you like it. We’ll take you back to the moment where that life started; the moment you choose nowGo.
We developed a digital campaign with three hero videos. One video for each product. With a strong visual identity and striking reverse effect in all the campaign resources, the campaign became a distinctive whole that made the new insurance company stand out from its competition. With impressive sales numbers as a result.