HandicapNL – Happiness

Brief

Develop a campaign for the 2018 HandicapNL collection week that raises brand awareness and can be used to recruit both collectors and collect donations.

 

Insight

People are increasingly occupied with their own happiness. But contributing to other peoples happiness is a great way to become happier yourself.

 

Concept

Happiness hides in the smaller things in life. We ask individuals with a disability what makes them happy. In turn, these individuals ask us “Do you care about my happiness?”

 

Credits

Klant: HandicapNL

Verantwoordelijke klantzijde: Jade Vening

Bureau: RLVNT

Strategie: Leila de Zwart

Creatie: Oscar Polak & Carlynn Armour

Regie: Joris Hendrikse

Productie: Els Boskemper

Camera & grading: Radek Leski (Digital Surgery)

Visagie: Milan Pit (Woke Up Like This)

Geluid: Marcel van Stralendorff

Account: Fabienne Jungerhans

Media: Frederiek van Ringen, Freek Jautze, Celine Poulussen, Jeffrey van Sluijs