Brief
Develop a campaign for the 2018 HandicapNL collection week that raises brand awareness and can be used to recruit both collectors and collect donations.
Insight
People are increasingly occupied with their own happiness. But contributing to other peoples happiness is a great way to become happier yourself.
Concept
Happiness hides in the smaller things in life. We ask individuals with a disability what makes them happy. In turn, these individuals ask us “Do you care about my happiness?”
Credits
Klant: HandicapNL
Verantwoordelijke klantzijde: Jade Vening
Bureau: RLVNT
Strategie: Leila de Zwart
Creatie: Oscar Polak & Carlynn Armour
Regie: Joris Hendrikse
Productie: Els Boskemper
Camera & grading: Radek Leski (Digital Surgery)
Visagie: Milan Pit (Woke Up Like This)
Geluid: Marcel van Stralendorff
Account: Fabienne Jungerhans
Media: Frederiek van Ringen, Freek Jautze, Celine Poulussen, Jeffrey van Sluijs