Amsterdam MOVE

Brief

Create a sustainability concept for the city of Amsterdam that creates awareness for the sustainability movement within the city. Also, make it approachable for both citizens and business owners of Amsterdam.

Insight

Citizens and business owners produce a lot of waste that pollutes not only the city, but the general view of a sustainable city.

Concept

The Amsterdam MOVE. A bike made from Amsterdam waste. We’ll turn (plastic) waste into our favorite means of transportation; bicycles! The more MOVEs we produce and use, the more visible our sustainable movement gets in the urban landscape.