Brief

From art to art direction. Make use of famous art to create an activation campaign.

Insight

You shouldn’t touch art. That’s a known fact to all children, young and old. But the forbidden fruits are the sweetest, right?

Concept

Don’t forget to feel.

This campaign for the KWF Kankerbestrijding (Dutch Cancer Society) wants people to touch statues. Especially the statues’ most intimate parts. And while they’re at it, the KWF urges them to don’t forget to touch themselves as well.

KWF - Vergeet niet te voelen