Brief

Think of a way to make waiting on a train platform more fun, more useful and/or pleasant for customers of the Nederlandse Spoorwegen (Dutch Railways), by using gamification elements and principles.

Insight

Waiting on a train platform is one of the biggest irritations of the traveling dutchman. But it surely isn’t the only one (just think about delays, stinky fellow commuters and garbage on the trains). Just standing around waiting on the platform can actually feed your other railway related irritations.

Concept

Turn waiting into a relaxation game so customers can relax and enjoy their travel experience in a more positive and mindful way. NS Tussenspoortje is a mobile relaxation game where players can earn points by completing meditation and mindfulness games.

(Only available in Dutch)